Free ad metric calculators

Work out CPM, CPC, ROAS, CTR and CPA in seconds. Every calculator updates as you type and shows the formula, a worked example and typical benchmarks.

• CPM Calculator

  Cost per thousand impressions. Also solves for cost or impressions.

• CPC Calculator

  Cost per click. Also solves for cost or clicks.

• ROAS Calculator

  Return on ad spend, plus ROI % and net revenue.

• Break-Even ROAS Calculator

  The ROAS you need to break even, and your max CPA.

• CTR Calculator

  Click-through rate from clicks and impressions.

• CPA Calculator

  Cost per acquisition. Also solves for cost or conversions.